0
Years Experience
Hospitality Consulting for Serious Food Business Owners
Build It Right from Day One.
Build It Right from Day One.
Or Pay for It Later.
We help food entrepreneurs launch, fix, and scale restaurants, cafés, QSRs, and cloud kitchens with the right business model, pricing, kitchen flow, and launch strategy — before costly mistakes lock you in.
12+ Consulting Projects Delivered
₹20Cr+ Revenue Influenced
Concept to Launch in 90 Days
30+ Years of Operator Experience
End-to-End Execution, Not Just Advice
QSR · Fine Dining · Cloud Kitchen · Café
12+ Consulting Projects Delivered
₹20Cr+ Revenue Influenced
Concept to Launch in 90 Days
30+ Years of Operator Experience
End-to-End Execution, Not Just Advice
QSR · Fine Dining · Cloud Kitchen · Café
The Cost of Guessing
What Poor Planning Can Cost Before You Even Open?
Estimate what bad decisions could cost your project
₹30,00,000
₹4.5LAvg. waste from wrong location
₹6LCost overrun without planning
₹9LRevenue lost in first 6 months
Total preventable losses₹19.5L
Indicative estimates based on real launch mistakes seen across food business projects in India.
0%
The Hard Truth
of Restaurants Fail in Year One.
Most restaurant failures don't happen because of bad food. They happen because the business was built without the right strategy — wrong location, weak pricing, poor financial planning, and no operating structure. We exist to help you launch with commercial clarity — so you're not learning expensive lessons after the doors open.
✗ Why Most Fail
No financial feasibility study done
Location chosen by gut, not data
Menu priced without margin analysis
No brand positioning or differentiation
Launched without SOPs or team structure
✓ What We Build
Complete financial model with breakeven analysis
Data-driven location scoring
Menu engineered for maximum margin
Brand identity that owns a position
Launch-ready operations kit
Be Honest With Yourself
Five Questions Before You Invest a Rupee.
Have you done a financial feasibility study?
Do you know your exact breakeven point?
Is your location choice backed by data — or just foot traffic?
Have you engineered your menu for margin, not just taste?
Can you articulate why customers should choose you over any competitor?
If you answered "No" to even one of these, you should not invest further without a proper consulting plan.
Our Promise
We Don't Give Advice. We Build Profitable Food Businesses.
This is not generic advisory. We help you build the commercial foundation of the business — financial model, concept clarity, pricing, kitchen flow, brand positioning, and operating systems — so you launch with stronger margins and fewer avoidable mistakes.
What We Build
The Four Pillars of a Profitable Restaurant Launch.
01
Concept Validation & Financial Feasibility
Before you invest serious capital, we pressure-test the concept, define the right format, and build a financial model that shows viability, breakeven, and risk.
- Concept optimization & format clarity
- Ideal size & revenue capacity modeling
- CAPEX & OPEX forecasting
- Breakeven & sensitivity analysis
02
Location Strategy & Layout Planning
We evaluate catchment potential, competitive density, lease logic, and layout efficiency so the concept fits the market and the space works commercially.
- Catchment & competitor mapping
- Site scoring & lease guidance
- Kitchen workflow planning
- Floor layout optimization
03
Menu Engineering, Pricing & Market Fit
Your menu is your profit engine. We build it for margin, demand, operational ease, and positioning — not just creativity.
- Menu-market fit analysis
- Food cost & contribution mapping
- Pricing structure & psychology
- Product mix engineering
04
Brand, Systems & Grand Launch
We help build the brand, SOP structure, team alignment, and launch execution needed to open with confidence and operate with control.
What You Get
Real Deliverables. Not Just Meetings.
Every engagement ends with practical, execution-ready deliverables your team can actually use. Not just vague strategy decks, but real business tools you will own and use.
- Investor-grade financial model & breakeven analysis
- Location scoring report & lease guidance
- Engineered menu with pricing & cost mapping
- Brand positioning & identity playbook
- SOP framework, hiring & launch playbook
- 90-day post-launch KPI tracking plan
Financial Model + Brand Playbook
Unlocked after Discovery Call
Our Process
From Discovery to Grand Opening.
A structured 12-week engagement that leaves nothing to chance.
Week 1–2
Discovery & Audit
Deep-dive into your concept, ambition, budget, and market reality.
Week 3–4
Financial Model
CAPEX, OPEX, revenue projections, and breakeven analysis.
Week 5–6
Location & Menu
Site scoring, menu engineering, and pricing strategy.
Week 7–8
Brand & Operations
Brand identity, SOP framework, hiring plan, and launch playbook.
Week 9–12
Launch Support
Pre-launch marketing, soft opening, and 90-day KPI tracking.
Case Studies
Selected Consulting Results.
Case Study #1
Casual Dining — Chennai
First-time restaurateur about to commit to a poor lease and risky launch model.
The Risk
₹22L lease error
Result
Profitable Month 4
Fixed with location scoring, menu engineering, and financial feasibility.
Case Study #2
Café — Dubai
Menu bloat, weak category structure, and continuous losses.
Before
Continuous losses
After 3 months
12% EBITDA
Fixed with menu engineering, concept remodelling, 80% SKU reduction, and a new pricing strategy.
Case Study #3
QSR — Coimbatore
Founder had the vision but was unable to launch the business successfully.
Before
Couldn't launch
Within 2 years
3 outlets
Supported with end-to-end coaching and consulting across concept, setup, and growth.
What Clients Say
Trusted by Operators Across India.
The financial model alone was worth the entire fee. We knew our exact breakeven before signing any lease.
We were about to sign a lease that would have bankrupted us. Nawaz's scoring saved us ₹22L and found a location that did 3× better.
Menu engineering changed everything. We went from 42% food cost to 31% without changing a single recipe.
Breakeven in 4 months. The financial model gave us the confidence to actually commit.
I've worked with 3 consultants before. None had actually run a restaurant. Nawaz has — and it shows in every recommendation.
3× better location than our original choice. The site scoring methodology is something I'd never seen before.
Best decision we made before launch. We opened with systems in place — most restaurants figure this out after 6 painful months.
Finally, someone who's actually done it. Not theory — real operator knowledge that translated directly into our margins.
Your Consulting Partner
Not a Textbook Consultant. A Proven Operator.
Nawaz Mohamed has built 9 food brands across QSR, fine dining, catering, and cloud kitchens, and launched 19 restaurants. His consulting is shaped by 30+ years of real hospitality work experience. Not theory. Not guesswork.
0
Brands Built
₹0Cr+
Portfolio Valuation
Important
We Don't Work With Everyone.
We're selective about projects. Our model works best with serious operators.
✗ Not a Fit If…
You want only a logo or brand name
You are unwilling to invest in planning
You believe passion alone will solve commercial problems
You want someone else to run the business for you
You want a generic plug-and-play template
Perfect fit
VS
✓ Perfect Fit If…
You are launching a serious food concept
You want to de-risk major business decisions before investing
You need clarity on pricing, feasibility, layout, and positioning
You want operator-led guidance, not generic advice
You are serious about building a commercially strong business
Still Thinking?
Let's Address That.
It's too expensive.”
A wrong location can cost ₹20L+. Bad pricing can leak lakhs over time. Good consulting is cheaper than avoidable mistakes.
We can figure it out ourselves.”
You can! But most founders only realize the real cost after signing the lease, building the kitchen, or launching the wrong menu.
We already have an experienced Chef.”
A Chef can be an expert in crafting dishes and controlling food costs, but not so good with business financials. We handle feasibility, pricing, positioning, layout logic, and launch strategy.
The Math
What ₹5L in Consulting Saves You.
₹0L+
Average loss from signing the wrong lease for 3–5 years.
You can't undo a lease
₹0L+
CAPEX overrun without a proper financial model.
Happens to 80% of new restaurants
₹0L+
Revenue lost in first 6 months from poor pricing and no brand positioning.
Invisible until it's too late
₹5L in consulting can help prevent ₹43L+ in avoidable mistakes.
FAQs
Everything You Need to Know.
Before you book a discovery call, here are answers to the most common questions.
How long does the engagement last?
A typical end-to-end engagement runs 8–12 weeks. Specific modules can be completed in 2–3 weeks.
What does the engagement cost?
Investment ranges from ₹5L to ₹25L depending on scope. Individual modules available on request.
Do you work with existing restaurants?
Yes. We work with both new launches and existing businesses looking to scale or fix profitability.
Can you help with investor presentations?
Absolutely. Our financial models are investor-grade. We've helped clients secure funding.
What types of food businesses do you work with?
QSR, fine dining, casual dining, cloud kitchens, cafes, bakeries, catering, and food retail.
How is this different from hiring a CA?
A CA handles compliance. We handle strategy — feasibility, positioning, pricing, and the operational blueprint.
Get Started
Let's Build Your
Let's Build Your
Business Right.
Financial Feasibility & Business Model₹1,00,000
Location Strategy & Site Scoring₹75,000
Menu Engineering & Pricing Strategy₹75,000
Brand Positioning & Identity₹1,00,000
SOP Framework & Launch Playbook₹50,000
90-Day Post-Launch Advisory₹1,00,000
Total Value (Separately)₹5,00,000+
Investment ranges from ₹5L to ₹25L depending on project scope. Every engagement is scoped after your Discovery Call.
Limited Availability
Book a Paid Discovery Call
Discovery Call Fee: ₹10,000 · fully adjusted against your project fee if you proceed
The Discovery Call is paid and fully adjusted against your consulting fee if we move forward. This helps us work only with serious founders making real business decisions.
- Understand your concept & goals
- Identify biggest risk areas
- Get a custom scope & timeline
- Fee fully adjusted if you proceed
Currently accepting 2 new projects for Q3 2026